Blog

16 Dec, 2020

Customize Experiences your Users will Love, with Salesforce + Modyo

There is great potential to generate additional value by connecting Modyo and Salesforce. Digital experiences that enable integrated data streams allow you to create better digital products, attract new customers and drive customer loyalty.

Kalle Bylin

14 Dec, 2020

Segment Your Audience to Create Relevant Content

Organizations that have systems in place to adapt their content to certain audiences will always have an edge over those who don't.

Emma Parsons

11 Nov, 2020

Content Management Best Practices: How to create a good backlink strategy

A backlink, or inbound link, is an external link from another website that directs the user to your website, a kind of recommendation of your content from another site.

Adriana Conde

28 Oct, 2020

Content Management Best Practices: How to use Headings

The heading structure of your content and pages is fundamental to good, on-page SEO strategy. Headings are how we can indicate to search engines what they should prioritize when "scanning" site content.

Adriana Conde

23 Oct, 2020

Content Management Best Practices: Image loading and optimization for SEO and performance

For Content Managers, it is especially important to ensure that content loading or updating does not affect the loading speed of the page, i.e. its performance.

Adriana Conde

19 Oct, 2020

Web Accessibility: Fulfilling Tim Berners-Lee's Dream of a Better Web

When Tim Berners-Lee named the World Wide Web (WWW), he imagined using it as a way to escape "database boundaries" so that information would no longer be centralized, and would be enriched through dispersion across the globe.

Sebastian Rulos

30 Sep, 2020

Frictionless integration: The key to generating shared expertise

Every organization that has successfully created data science or artificial intelligence solutions has done so by building an internal culture of data. You should start with culture and people, and let technology be a facilitator.

Kalle Bylin

13 Sep, 2020

Context and future of Progressive Web Applications (PWAs)

PWA development and technology helps empower and accelerate the delivery processes of omnichannel products, reducing existing user friction.

Juan Manuel Cortés

28 Aug, 2020

Structured Data in Google: What is it and how does it improve SEO?

Structured Data are standardized tags or markups that add extra information to the content of a website to make it easier for search engines to find, interpret, organize and display that information in the best way.

Adriana Conde

7 Aug, 2020

Designing consistent and scalable products: Building a design system with atomic design

The positive thing about having a design system is that it allows you to scale products, be consistent, be efficient and enable collaborative work.

Tabita Reyes

30 Jul, 2020

The importance of Keyword Research in your SEO strategy

We must be able to anticipate a user's search intention and guess what they want to find in their search results.

Adriana Conde

27 Jul, 2020

Automatic segmentation: Build experiences based on real behavior with RFM

Behavioral analysis based on the RFM model offers relevance, context and is immediately actionable.

Kalle Bylin