Modyo Blog

Ideas, tips, and best practices directly from our Modyo experts.

Modyo Blog
Digital Products
Jordana Simon

Jordana Simon

Product Update: Edit 100 Entries in 1 Minute

You can now publish multiple entries in bulk with Modyo's new product update. Watch the included video for a brief tutorial.

Digital Products
Wesley Campbell

Wesley Campbell

Podcast: Insights from the Inside - Data-Driven Product Design

This episode discusses product metric fundamentals, and themes such as qualitative versus quantitative data, data granularity, data interpretation pitfalls, different frameworks for data analysis, and how you can drive engagement of your digital products.

Digital Experience
Sebastian Arciniega

Sebastian Arciniega

What is a Digital Experience Platform in 2021?

A good DXP simplifies how you make, manage, and monitor your customer experiences across any and all digital channels. These channels could be public websites, applications, customer portals, progressive web applications, and much more.

personas cruzando un paso de cebra
Analytics
Emma Parsons

Emma Parsons

Cohort Analysis - How to understand customer engagement

Creating cohorts is a method of dividing your users in order to truly understand their engagement and measure the efficiency of your products and services. Cohort analysis can help you understand how well you’re handling customer retention.

Analytics
Adriana Conde

Adriana Conde

How to create custom events in Google Analytics 4

Events in Google Analytics allow you to track user activity on your web pages. When you upgrade to GA4, you can measure this data with more flexibility and greater detail.

Analytics
Adriana Conde

Adriana Conde

Upgrade to Google Analytics 4 in a Few Simple Steps

Google Analytics 4 is a tool allows you to measure and analyze the activity on your digital channels. This article shows how to upgrade to GA4 step by step.

Micro Frontends
Wesley Campbell

Wesley Campbell

Micro Frontends Provide Predictability and Faster Digital Channel Development

With micro frontends you can create better digital experiences for millions of customers. This webinar helps you understand how you can add value to your digital products through micro frontends.

Little Plants on Nursery
Analytics
Adriana Conde

Adriana Conde

6 reasons to upgrade to Google Analytics 4

The new Google Analytics updates will help you better analyze and understand your users' actions.

Digital Experience
Kalle Bylin

Kalle Bylin

Optimize Your Digital Experiences with the Google Marketing Platform

The Google Marketing Platform is a unified solution for cross-channel marketing. Through integration with the Modyo Platform, you can analyze, understand and act on customer behavior across your digital channels.

Digital Transformation
Kalle Bylin

Kalle Bylin

Customize Experiences your Users will Love, with Salesforce + Modyo

There is great potential to generate additional value by connecting Modyo and Salesforce. Digital experiences that enable integrated data streams allow you to create better digital products, attract new customers and drive customer loyalty.

Research & Trends
Emma Parsons

Emma Parsons

Segment Your Audience to Create Relevant Content

Organizations that have systems in place to adapt their content to certain audiences will always have an edge over those who don't.

SEO
Adriana Conde

Adriana Conde

Content Management Best Practices: How to create a good backlink strategy

A backlink, or inbound link, is an external link from another website that directs the user to your website, a kind of recommendation of your content from another site.