27 Sep, 2022
Essential vs. Strategic Design: How You Can Generate Value for Your Customers
The key elements of how organizations build great digital products through great design start with mature, high-level processes, leadership that understands its strategic value, and design teams with seniority.
Juan Pablo Lopez
29 Aug, 2022
What it Takes to Build High-Level Digital Experiences
If you want to succeed in experience building, you have to start with the customer. You need a customer-driven mindset, alignment with business objectives, empowered multidisciplinary teams, and to establish metrics to monitor continuous improvement.
12 Jul, 2022
3 Steps to Building Digital Empathy in Your Products
There are conceptual frameworks that can help us not only categorize types of empathy, but also help us understand the nature of empathy across our digital channels, and can remind us of simple practices to bring more empathy into our daily lives.
13 Jun, 2022
Build products that people love, and that last over time
How can we approach the creation of digital experiences to avoid user frustration at all costs? Frustration can be fatal to our digital products and its absence changes these experiences into those that delight users, and are tailored to their needs.
25 May, 2022
Why is Modyo preparing for the transition to Google Analytics 4?
In this first article about the need to transition to Google Analytics 4 (GA4), we talk about the crucial moment when Google announces the obsolescence of the previous version, as well as GA4's benefits and new features.