Get Started

Modyo Engages in Thought-Provoking Panel on "Phygital" at Fintech Americas 2023

Miami, Florida - Modyo, the leading composable frontend platform technology company, made waves at Fintech Americas 2023, a premier event that brings together industry leaders in the financial technology sector. Held on May 4th and 5th in Miami, Florida, just before the much-anticipated Formula 1 Miami Grand Prix weekend, the conference showcased the latest trends and innovations in the realm of finance and technology. The event's overarching theme focused on the evolution of financial services and technology from a transformative phase to an era of adaptation.

Mark Bonnell, the CEO of Modyo, played a pivotal role in this year's conference as he moderated a captivating panel discussion centered around the concept of "phygital" and its growing significance in the customer experience landscape. Phygital refers to the seamless integration of physical and digital channels to deliver enhanced customer experiences. By leveraging both online and offline touchpoints, companies can create a cohesive and personalized customer journey that transcends traditional boundaries.

The panel consisted of esteemed individuals from the banking and technology sectors, each contributing their unique perspectives and expertise. Among the panelists were Miguel Valero, representing Banorte, one of Mexico's largest financial institutions. Banorte's commitment to innovation and digital transformation has positioned it as a trailblazer in the banking industry.

Santiago Jarrin, from Banco Pichincha, also joined the panel. Banco Pichincha, headquartered in Ecuador, has emerged as a forward-thinking financial institution, leveraging technology to meet the evolving needs of its customers. Jarrin's insights shed light on the successes and challenges associated with implementing phygital strategies.

Completing the panel was Lucas Bianchi Etcheberry, a representative from Finket, an Argentine fintech company known for its cutting-edge solutions in the financial sector. Finket implements more than 80 microservices on web platforms, apps, through APIs or SDKs and made Etcheberry an invaluable contributor to the discussion.

The engaging conversation took place on the prestigious JPMorgan Galaxy main stage, providing the perfect platform for the exchange of ideas. Diverging from the norm, the panel actively involved the audience by encouraging questions and comments throughout the session. Attendees were incentivized to participate by offering an Amazon Kindle as a prize for the most insightful question or comment. This sparked a vibrant atmosphere as the audience shared their thoughts and inquiries, tapping into the collective wisdom and experience of the panelists, who possessed decades of knowledge in the financial customer experience domain.

Regrettably, the time constraints necessitated a premature end to the discussion, making way for the next speaker on the main stage. Nevertheless, the panel left a lasting impact on the attendees, energizing and enlightening them with valuable insights.

Reflecting on the experience, Mark Bonnell expressed his satisfaction, saying, "It was great to witness such high levels of engagement from the audience. At Modyo, our primary focus is delivering exceptional customer experiences, and having the opportunity to moderate a discussion on this subject, while interacting with an audience armed with thought-provoking questions, was truly a pleasure."

Modyo is slated to make additional appearances at upcoming AWS events in June and August, as well as participate in other noteworthy events throughout the year. As the company continues to prioritize customer-centric innovation through frontend experiences, their presence at these gatherings will undoubtedly spark further industry dialogue and drive advancements in the financial technology sector.

About Modyo: Modyo is a leading composable frontend platform technology company that enables organizations to create exceptional customer experiences through its innovative solutions. By offering a composable architecture, Modyo empowers businesses to leverage the full potential of their digital channels and deliver seamless, personalized experiences to their customers.

About Fintech Americas: Fintech Americas is a prominent organization that brings together industry leaders, innovators, and disruptors in the financial technology sector. The annual conference provides a platform for knowledge sharing, networking, and collaboration, where attendees can explore the latest trends, strategies, and technologies shaping the future of finance.

Other news
Find out more