How to leverage customer behavior

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Conventional wisdom states that companies must provide a level of satisfaction that exceeds customer expectations in order to achieve customer loyalty.

But research shows that generally only 1 in 26 unhappy customers actually complain and 91% of these unhappy customers at some point simply leave without saying anything.

Learn how recency, frequency, and monetary value modeling (RFM) can dramatically improve the way you interact with your customers.

How to leverage customer behavior Whitepaper

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