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Kalle Bylin

Kalle Bylin

How to leverage customer behavior to build and scale digital experiences

How to leverage customer behavior to build and scale digital experiences

Conventional wisdom states that companies must provide a level of satisfaction that exceeds customer expectations in order to achieve customer loyalty.

But research shows that generally only 1 in 26 unhappy customers actually complain and 91% of these unhappy customers at some point simply leave without saying anything.

Learn how recency, frequency, and monetary value modeling (RFM) can dramatically improve the way you interact with your customers.

How to leverage customer behavior to build and scale digital experiences
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