Solution Outcomes
Banco de Crédito e Inversiones, BCI began servicing clients on June 10th, 1937 in the country of Chile.
Bci is one of the most important banks in Chile, with numerous subsidiaries that complement and support its business, with more than 300 offices in Chile, approximately 10,500 employees, international expansion becoming a leading financial institution in the state of Florida, and hundreds of thousands of customers from different segments.
Bci defines itself as a Financial Solutions Corporation that participates in all financial activities offering the community products and services with highly-efficient operating processes and excellence in quality, with constant technological innovation.
Challenge
Migrate all public websites to a new base platform that integrates new technologies for lead capturing, centralizes content and establishes governance across mobile and web experiences.
Solution
Provide a single platform that manages multiple channels and digital processes built upon an architecture of reference that adds value to Bci’s public channels.
Results
Bci has seen steady growth of new customers originating through their digital channels, as well as a growth in total pageviews and a decreasing bounce rate. Bci is able to govern and manage their digital teams as they develop and integrate customer journeys across dozens of websites with different audiences, engaging them across web and mobile devices.
