Modyo is a relationship platform for people, brands and media companies. We have spent the last few years developing applications and models that today help leading brands better engage their clients and media audiences.
The founders of Modyo came from both the media and technology worlds. Six years ago as a team we entered the media business with diverse media formats (some very successful and others much less successful). With both success and failure we realized as a team that we were very passionate about media innovation. Using our experience and the growth of social media world-wide, 4 years ago we decided to research, design and build what today is Modyo.
Part of our focus was to think of a model to more intelligently help brands establish relationships with their target clients. With people highly connected through social media, we began to see ways that brands and people could start to authentically communicate. Modyo works with clients to significantly improve their ability to engage and respond to people. Whether it's an online contest, the creation and management of a social network or the ability to analyze consumer behaviour in social media we feel good about our platform and how we can add value to our clients.
Click a member of our team below to learn more about that person.
Our Team
Mark Bonnell
Since December 2007, Mark has been leading Modyo together with Pablo Cordova. Both partners have worked together for the past 7 years founding and leading media companies. All founders believe that the primary focus and future of media will be through Internet. Upon arriving in Chile 6 years ago, he has founded 2 successful media companies. Impirica (Indoor Media) and Rollermedia (Outdoor Media), both of which continue to grow today with a leadership team selected and trained by Mark, Pablo and Gonzalo over the past 6 years. Mark serves on the board of directors of Impirica and Rollermedia. Prior to arriving in Chile, Mark was Managing Director of the Internet division for Microforum a Canadian Public Company that provided internet technology and marketing services to important companies in North America. Mark lead a group of 50 engineers, sales and marketing people at Microforum reporting to the board of directors of the company as well as the CEO. Prior to Microforum, Mark founded P2P Systems with 2 friends at McGill University which sold its technology to Microforum. Mark studied at the University of Utah where he was a 3 time All-American in skiing and won the NCAA ski championships both as an athlete and coach. Mark holds a Masters of Business Administration degree from McGill University, Canada.
Pablo Córdova
Since December 2007, Pablo has been leading Modyo together with Mark Bonnell. Both partners have worked together for the past 7 years founding and leading media companies. All founders believe that the primary focus and future of media will be through Internet. In 2003, Pablo invested in Impirica and then joined the company as a partner and leader. Together with Mark, Pablo guided Impirica to a leadership position in Indoor Media within Chile. In 2004, with Gonzalo and Mark they founded Rollermedia (Outdoor Media), both of which continue to grow today with a leadership team selected and trained by Mark, Pablo and Gonzalo over the past 6 years. Pablo serves on the board of directors of Impirica and Rollermedia. Prior to Impirica, Pablo was a leader in the asset management division of Larrain Vial, Chile’s premier investment bank. Pablo spent 7 years in the financial sector evaluating diverse companies and managing important strategic investment decisions. Pablo has a degree in engineering from the Universidad Católica de Chile and a Masters of Business Administration from London Business School.
Carlos Hurtado L. is part of the Modyo Development Team. He has a PH.D in Computer Science from the Unviersity of Toronto, and a Masters Degree in Engineering and Computer Science from the University of Chile. He is an international expert in data mining having published and lectured worldwide on the subject. He teaches and lectures in the fields of data mining, the semantic web and artificial intelligence. He is associated with the Center for Web Research where he collaborates on several projects. In 2005 he was a winner for the "Best Research Paper" from the European Conference of Semantic Web. He is also Co-director for an international joint project dealing with Flexible Querying of Networked-Structured Data funded by a grant given by the Royal Society (United Kingdom’s National Science Academy).
Claudio is on charge of the content managment in Modyo. He has a reporter degree from Pontificia Universidad Católica de Chile and studies in Hispano America history. He is a great fan of music, Dj and a great reader, specialy literature. Claudio enjoy playing football soccer.
Claudio is on charge of all the design of Modyo. He was the best student of his generation in Graphic Design, DuocUC, and also is partner of Urbana Integral Comunication. Carlos wons the "Festival Web 2004" with the site subercaseaux.com. He is a graet fan of music and drummer at his own rock band Mentor.
is a member of the Modyo Development Team. He is a Software Engineer from University Federico Santa Maria where he was president of the student union during 2006. Claudio is one of the founders and partners of Modyo(www.modyo.com). Prior to Modyo, he was responsible for technology development of the Rollermedia system for 3 countries. Today, Claudio works in the design and development of Modyo.
Engineer in Computer Science from University Federico Santa María, he participated and won the university innovation contest and received a Chilean government grant to create digital multimedia prototypes. He was a "live in" entrepreneur in the technological business incubator 3IE where he was a Founder of Tyndaris Inc., a company dedicated to create multimedia solutions. Dynamic, cordial and team oriented, he is an enthusiastic member of the Modyo team, leveraging his experience in areas such as architecture, computer systems and software development.
José Antonio is a member of the Modyo development team. He has worked as a Software Engineer in Software AG Chile (2004), as a Software Architect in Iale Tecnología Chile (2006) leading the development of business intelligence platforms. He is a founding partner at Jcode, leader of Teamgestor and consultant in various projects related to the Web. José Antonio is a Software Enginner form Universidad Técnica Federico Santa María.
Pablo is member of the design team of Modyo. Previously he works in the design of the BCI bank intranet and Multimedios Arte y Red (2001). Pablo is specialist in Web Design form the Centro de Extensión de la Universidad Catolica. He works as multimedia web designer at Duomo Ltda. Pablo is multimedia web designer from DoucUC and founder of his own rock band Mentor.
Roberto Rivera is a member of the Modyo development team focused on design and usability. He graduated from Universidad Central de Chile in Law school where he decided to give up the practice of law in order to pursue his passion for "end user experience" making web sites highly usable and friendly. He worked as a freelancer in the implementation and adaptation of different Content Management Systems (Drupal, Wordpress, MovableType) and the development of interfaces for applications and web sites, with adherence to industry standards.
Valerie works with Modyo clients and agencies. Previously she worked in Impirica managing important client and agency relationships. She studied Public Relations from University Pacífico where she was the best student of her generation. She also studied service management at University Adolfo Ibañez. She is an avid field hockey player and loves to read about technology and Internet.
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Directors and Investors
Joel Peterson
(Director & Investor) (United States)
Joel Peterson is the Founding Partner of Peterson Partners, LP, a private equity firm focused on small-to-medium-sized growth companies. Mr. Peterson as been a lecturer at the Graduate School of Business at Stanford University since 1992 where he has taught courses in entrepreneurship and leadership. Mr. Peterson is currently the Lead Director at JetBlue Airways and at Franklin Covey. He has served as a director at Asurion, the Dallas Market Center, Texas Commerce Bank (Dallas) and on a number of other boards, including the Advisory Board at the GSB and on the President’s Council at his alma mater. He is the former National Managing Partner of Trammell Crow Company where he also was its CFO for 10 years and CEO of Trammell Crow Residential for a brief stint in the mid 1980’s. He holds an MBA from the Harvard Graduate School of Business Administration and a Bachelor of Science from Brigham Young University.
Naoshi Matsumoto
(Director & Investor) (Chile)
Naoshi is currently responsible for the management of his family holdings. Prior to managing his family investment company, Naoshi was VP of Marketing for Fiat and went on to become CEO of Fiat, Chile. In addition to acting as CEO of Fiat in Chile Naoshi successfully launched Chile´s first automotive portal called "Maneja.com". Additionally Naoshi launched in a partnership with Publimetro "Tacometro" which today is the only Auto Trader publication in Chile.
After his role as CEO of Fiat, Naoshi took on a strategic management role inside one of Chile's largest economic networks Sigdo Koppers. Naoshi has deep experience inside the Automotive Industry in South America and extensive marketing experience both online and offline. Today, he serves on several boards of directors of some of Chile's most important enterprises.
Carlos Hurtado Ruiz-Tagle
(Director & Investor) (Chile)
Carlos is an investor in Modyo and a director and investor in Impirica. Carlos is one of Chile’s premier entrepreneurs, investors, and political figures. In his career he has founded several companies in diverse industries and today he sits on the board of several of Chile’s most important companies. He was the Minister of Public Works overseeing much of the construction of Chile’s infrastructure during first democratic government after the removal of the Pinochet regime. Carlos has degree in business administration from the University of Chile and a PHD in Economics from Harvard University.
Larry Cook
(Director & Investor) (United States)
Larry is currently a partner at Peterson Partners. Prior to joining Peterson Partners in 2004, Larry worked in the mergers & acquisitions group at Sullivan & Cromwell in New York where he was a member of deal teams involved in transactions such as General Mills' acquisition of Pillsbury, Citigroup's acquisition of Banco de Mexico and Echostar's attempted acquisition of DirecTV. Larry is a graduate of Stanford University and holds MBA and JD degrees from BYU. He has previously worked in the investment banking group at Lazard in New York and clerked for the Senate Judiciary Committee. Larry sits on the boards of Quality Mechanical, Golden West Sanders and True North AR.
Johnny Kwon
(Director & Investor) (United States)
Johnny is currently managing several family interests in Salt Lake City, Utah. Prior to rejoining his family enterprise, Johnny worked for almost 10 years with Ladd Christensen, one of Utah’s most important entrepreneurs. Together with Ladd, Johnny was instrumental in the creation of several key initiatives within the state of Utah. Johnny also served as Deputy Director for Economic Planning within the state of Utah.
Gonzalo De La Barra
Since December 2007, Gonzalo has been leading Modyo together with Mark Bonnell and Pablo Cordova. All 3 partners have worked together for the past 5 years founding and leading media companies. All founders believe that the primary focus and future of media will be through Internet. Prior to Modyo, Gonzalo was the 3rd person to join Impirica. At Impirica Gonzalo was instrumental in the growth of the company leading the creation of several media networks. For this reason, upon the founding of Rollermedia, Gonzalo became a partner and key leader helping to build the core team, guiding the growth of Rollermedia and implementing important processes. Prior to returning to Chile, Gonzalo worked in London England with Silicon.com, an Internet Media Company. Gonzalo studied at Macquarie University in Australia where he completed his degree in Economics.
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