Rodrigo Menchaca leads Modyo Europe based in Barcelona, Spain and works with Mark on global client Social CRM strategies. He has a Postgraduate Diploma in Applied Creativity from Kellog Business School (Northwestern University - USA), a Master in Interactive Advertising and he is finalizing a PH.D in Communications from the Universidad Autónoma of Barcelona (Spain). He has extensive experience in digital marketing over the past 13 years having worked with leading brands worldwide (Audi, Coca Cola, Athens Olympic Games, Universal Studios, Movistar, Radio Futuro, Filmax, Nike, MTV, EASY, University of Phoenix and others). He has a deep knowledge of Social Media, Social CRM and digital platform design. Rodrigo graduated from Universidad de Artes, Ciencias y Comunicación in Chile and moved after graduation to Barcelona and founded one of Spain’s important digital marketing agencies working with large Spanish brands on their digital and mobile marketing and web strategies. After almost a decade in the digital agency that he founded he move back him life to Chile for a couple of years became the head Digital Creative Director for Apollo Communications part of the Apollo Group (where he won the IAB 2009 Technological Innovation of the Year award). Today he continues as an external consultant working directly from Spain with the International Marketing team of Apollo Group (providing solutions to USA, Mexico, Canada and Puerto Rico).

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