October 10, 2011: Nestle launches digital promotion with Modyo

Nestle re-launches www.listaen14dias.cl web site on top of Modyo.

 

The web site engages women with a cool contest while providing educational information about different healthy diets available using Nestle Fitness cereal. 

 

Modyo's platform powers the Nestle Fitness' digital promotion site where women configure the bikinis they'd like to win. The web site uses Modyo single social sign on connected to Facebook to integrate Facebook with the Nestle Fitness promotion. 

 

Modyo's network application is used to manage votes and interactions. A flash game bikini configurator is also connected to Modyo's network application for contest management. For the past 3 years Nestle Fitness has been able to build on top of previous promotion sites built in the Nestle-Modyo cloud. When a Nestle digital promotion goes live, previous participants in other Nestle promotions within the same "cloud" are notified via Modyo's built in Email application.