August 15 2011, Chile’s Leading Venture Capital Company Invests in Modyo
Aurus together with the support of the Economic Development Agency of the Chilean Government invests in Modyo to expand in Latin America and Europe.
Modyo SpA www.modyo.com, an enterprise software and services company working with leading companies and brands in Latin America and Europe has just received a venture capital investment from Aurus www.aurus.cl.
The first round of investment will enable Modyo to add valuable international human capital in Chile, Brazil and Spain while establishing offices in addition to Santiago, Chile in both Sao Paulo, Brazil and Barcelona, Spain.
Modyo’s journey began four years ago when a unique team of young engineers joined internet, marketing and media veterans Mark Bonnell and Pablo Cordova. Joel Peterson, a Stanford professor and Chairman of Jet Blue airlines together with Naoshi Matsumoto and Carlos Hurtado provided the initial investment support to help develop Modyo.
Modyo’s platform enables organizations with a new way to build engagement web sites and mobile sites faster, richer and smarter. The purpose of the platform is to help organizations, capture, understand and engage digital customers by providing a platform that makes content and online interactions with customers more relevant. Modyo works with leading companies such as Puma.com for Latin America, Nestle, TVN, Entel and VTR, all leaders in their industries.
Related to the investment, Modyo and Aurus’ people have this to share.
“Modyo is at an exciting stage and we felt that Aurus’ team would be the right partner to help us maximize our potential as a company internationally.”
Mark Bonnell
CEO
Modyo
“We were looking for a financial partner that understood our reality and shared our vision. We believe that the people at Aurus had the right experience in our target markets.”
Pablo Cordova
CFO
Modyo
Digital content is all about relevance and user experience. We believe that brands that do not approach their digital clients in a customized manner will soon lag behind. We were really impressed to learn how Modyo has helped major brands to increase the relevance of their communication in a measurable way. With their simple and robust SaaS solution they should become a key element of how marketing teams define their digital approach going forward.
Raimundo Cerda L.
Gerente de Inversiones / Managing Director
Aurus
We were really impressed with Modyo´s team. The more we learned about them as a company and talked to their clients, the more excited we became. They have accomplished a tremendous amount with very few resources. The company has a great product and a great team, both at the executive and board level. These guys are just getting started and we are thrilled to partner with them going forward.
Jose Miguel Musalem Sarquis
Managing Director
Aurus
About Modyo
Modyo provides a platform for building engagement web sites and mobile sites faster, richer and smarter. Modyo is led by a seasoned team with the support of industry veterans from marketing, media and technology.
About Aurus
Aurus is one of Chile’s leading venture capital companies. Aurus provides strategic investments in both Digital and Life Science companies. In addition to Aurus’s management team, the fund also brings together leading technology veterans in Latin America with people such as Wenceslao Caceres, Daniel Villablanca, and Hernan Orellana amongst others.